My name is Emma-Clara, and I am a UX designer based in Sweden with a background in cognitive neuroscience and accessibility-focused support work. I’m especially interested in how complex systems, information, and interactions can be made more understandable and usable for the people navigating them.

Before studying UX design, I completed a bachelor’s degree in cognitive neuroscience. While I found the subject fascinating, I was drawn towards applying that knowledge in a more practical and human-centered way. Since I had already spent years working closely with people, especially individuals with neuropsychiatric disabilities, accessibility and user-centered thinking felt both meaningful and natural to me long before I fully understood what UX design actually was.

What I enjoy most about UX is breaking down complexity. Sometimes that means structuring information, designing interaction flows, or simplifying systems that feel overwhelming. But more importantly, it means understanding the person using them. In my current work, I create visual support and adapt tools based on individual cognitive needs, often for people who cannot fully express what they struggle with themselves. A weekly schedule can be designed in a hundred different ways, and I’ve probably tried most of them by now. That experience has taught me how differently people process information, and how important it is to design with flexibility, clarity, and empathy in mind.

I currently run my own company, where I work with UX and web design through both larger projects and smaller consulting assignments.

portrait
2018-2021
Bachelors degree in cognitive neuroscience.
2022-2025
Bachelors degree in information technology.
2024
Internship at Distancify, an IT agency specializing in e-commerce.
2024-2025
Exchange semester at Amsterdam University of Applied Sciences.
Currently
Freelance UX/UI/webdesign, Emma-Clara UX Consulting AB.